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Home search is going AI-first with Realtor.com as attention gets harder to earn

Home search is starting earlier, attention is harder to earn and trust is getting more fragile. Here’s what that means for how agents show up.

60-minute video system to lead gen and build trust: Now Streaming

Marketing expert Katie Lance shares a simple strategy for generating leads and building trust without a significant time investment.

Lofty launches AI tool to turn CRM contacts into seller leads

Lofty launches Homeowner Agent, an AI tool that identifies seller intent in CRM databases and automates lead nurturing to help agents win more listings.

Coming soons, vanishing MLSs, commissions stickiness: Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers.

NWMLS blasts Compass’ ‘Orwellian’ listing strategy in new legal filing

NWMLS is escalating its legal battle with Compass, filing federal counterclaims that accuse the brokerage of a deceptive listings strategy.

Job cuts climb in March, with AI emerging as a growing factor

U.S. job cuts rose in March, and AI emerged as a key driver, while layoffs spread across industries and hiring rebounded on seasonal demand.

NAR cuts volunteer committees, tightens application processes

The National Association of Realtors is eliminating eight volunteer committees, while tightening guidelines for who can apply to serve on the ones that remain — the first phase of a broader governance overhaul tied to its 2026–2028 Strategic Plan.